The Private Practice Lab Podcast
The space where great therapists become great entrepreneurs.
New episodes on Substack, YouTube, Apple Podcasts and Spotify. Subscribe so you never miss one!
Building a private practice is one of the most meaningful things you can do as a clinician. It's also one of the most overwhelming - mostly because nobody prepared you for the business side of it.
The Private Practice Lab breaks down the strategies, systems, and frameworks that make private practice sustainable, profitable, and enjoyable to run. No generic business advice. No fluff. Just practical tools built for the realities of our field.
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Who This Is For
This podcast was built for you if:
You're a therapist or counselor who's been thinking about launching a private practice and want to start with a strong foundation, not a scramble.
You're already in practice but running on instinct, and you're ready for more structure, more confidence, and more clarity.
You're making the transition from solo practice to group and realizing it's an entirely different operation.
You want to grow your income, your systems, and your leadership skills without burning out in the process.
You've taken business courses that weren't built for clinicians and felt the gap every single time.
If any of that sounds familiar, you're in the right place.
What You'll Find Here
Each episode follows the lab model: formulas you can apply, experiments to test, and frameworks built for how therapy practices actually work. Topics this season include:
Finding your clinical niche without boxing yourself in
Building your brand identity and attracting the right clients
Creating a client experience that drives referrals and retention
Setting up the systems and automations that save your sanity
Pricing your services with confidence
Making the shift from clinician to CEO
Hiring your first team members and leading with clarity
The Private Practice Lab Podcast
The space where great therapists become great entrepreneurs.
New episodes on Substack, YouTube, Apple Podcasts and Spotify. Subscribe so you never miss one!