In Episode 3 of the Private Practice Lab, Asia Rodriquez dismantles one of the most persistent myths holding therapists back from building thriving practices: that a niche is restrictive. Defining a clinical focus actually creates more clarity, not less freedom. This episode introduces a practical formula for identifying your ideal client and clinical focus in a way that clarifies your marketing, streamlines your intake process, and makes your practice more sustainable. You will learn how to differentiate between your niche, your specialty, and your population, how to test a niche before fully committing, and how to evolve your focus as your practice grows. Asia also addresses the fear of "leaving people out" and explains why trying to serve everyone tends to result in serving no one effectively.